Smart Planner - Technology for better Tourism
Where innovation and technology meets environmental stewardship
Our mission is to revolutionise the tourism sector, foster better tourism practices, and transform the experiences of visitors and local communities, while supporting destinations in driving economic growth through advanced, innovative, digital, and data-driven tourism solutions.
Smart Planner is redefining tourism through innovation and helping to build a better future.
At Smart Planner, we use an R&D-driven approach and technology to build a next-generation tourism ecosystem. Our platform aims to help travellers plan purposeful, meaningful and connected trips that give back to local communities. We focus on sustainable and regenerative tourism practices, local engagement, artificial intelligence, and data-driven travel experiences.
Smart Planner operates at the intersection of tourism and technology, bringing together research, innovation, and practical tools that help destinations evolve into smarter, more resilient tourism ecosystems. Our work extends beyond building software, we design systems that strengthen the relationship between visitors, local operators, and the communities they experience. By aligning digital innovation with real-world tourism challenges, we support destinations to educate travellers, improve visitor flow, reduce pressure on overcrowded areas, distribute economic benefits more evenly, and create travel experiences that are meaningful, culturally rich, and environmentally responsible.
We believe that the future of tourism lies in connected, data-driven infrastructure, where travellers receive intelligent support throughout their journey and destinations gain insights to plan proactively rather than reactively. Smart Planner is committed to shaping that future. Through continuous research, iterative development, and strong collaboration with industry partners, we build solutions that not only solve today’s planning challenges but also anticipate the needs of tomorrow’s travellers, operators, and cities.
Our Vision
To be the global leader in sustainable and regenerative tourism technology, recognised for transforming the tourism industry to create a more positive impact and give back to local communities.
Our Values
Smart Planner is guided by purpose-driven innovation, sustainable and regenerative tourism practices, collaboration, and integrity. We create technology that solves real-world problems, supports local communities, promotes responsible tourism, and delivers meaningful impact through transparent, accountable, and trusted partnerships.
Our pillars form the foundation of everything we do, guiding how we think, design, and build the Smart Planner ecosystem.
Our Team
Andre Nunes and Tales Melo combine strong technology and engineering backgrounds supported by a dedicated technical team of software engineers, UX/UI designers, data engineers and data scientists and tourism specialists. Andre brings over 20 years’ experience in software development, analytics, digital product leadership, and tourism technology across multiple countries. Tales adds more than a decade of engineering and infrastructure experience, along with hands-on digital product development. Together, they merge deep technical capability and practical engineering insight, working with their team to build innovative, data-driven solutions that create meaningful impact in tourism, infrastructure, and related sectors.
